Who Am I?

I’m Wesley.

Clients come to me when they need a perfect blend of hands-on media buying expertise combined with high-level strategic guidance.

I’ve spent the last 20 years deeply immersed in the social media landscape. My journey began in organic social, where I managed SMB and e-commerce clients by conducting detailed audits, creating comprehensive content calendars, and handling day-to-day page moderation. Over a decade ago, I transitioned into the world of paid social.

Since making that shift, I’ve expanded my abilities to include not only execution but also developing strategy, crafting detailed reports, and extracting actionable insights from paid advertising data to help brands effectively scale their programs.

Today, I work closely with brands to deliver real, tangible results. My extensive experience spans working with a wide variety of clients—including large household names, non-profits, SMBs, e-commerce businesses, cannabis companies, and fast-moving startups. I’ve managed multi-million dollar monthly budgets, led dynamic teams, and optimized full-funnel paid social campaigns that consistently drive measurable and sustainable growth.

How am i qualified?

• Honesty, integrity, and accuracy always come first

• Former Director of Paid Social at a top US digital agency

• Former Accounts Director at Condé Nast

• Meta Blueprint + Google Ads Certified

• Obsessed with making every ad dollar count
  

What are my services?

• Three-part private or group trainings for running paid social for SMBs

• Auditing and improving your current ad performance

• Launching or scaling campaigns on Meta, TikTok, YouTube, Snap, and Pinterest

• Building a paid strategy that aligns with your business goals

• Creating reports that actually make sense

• Helping you test smarter and spend better

• Insights and best practices for high-performing ads

• Jumping into team calls or client pitches when needed

What are the costs?

Costs vary depending on the specific project requirements. We will work together to discuss terms and find a customized plan that aligns perfectly with you, your business goals, and your budget.

Our initial consultation is completely free, with no obligation, no strings attached, and absolutely no pressure. This is your chance to meet me, see firsthand how experienced and capable I am, and explore how I can help build or improve your paid social media programs.

Please note that onboarding costs will apply to new projects.

Ad management services are charged at an hourly rate plus a percentage of the media spend, while non-ad management projects are billed solely at the hourly rate.

Additionally, trainings are available for a fee, accommodating between one to four attendees, with a discounted rate offered for groups of five or more.

I am available for 1099 contract work and one-off projects, with flexible rates and complete transparency—there are no hidden charges.

If you’re seeking an expert who understands platforms like Meta, TikTok, LinkedIn and YouTube inside and out, and someone who can bring clarity, structure, and improved performance to your paid social efforts, I would love to have a conversation. Feel free to send me an email or check out my profile on Upwork for more details.